The First Image from Our Spring ’12 Photoshoot with Jacob Pritchard

We’re super stoked to begin releasing the Polaroids from our Spring ’12 shoot with the ever-rad Jacob Pritchard. See, a while back we decided the best way to promote the new Spring styles was on the people that really wear them—our customers. So we sweet talked some of our most faithful customers into letting Jake shoot them street-style, on Polaroids and without fancy Photoshop work. Brave, no?

Here is the first in a series of some of our favorite people wearing some of our favorite new styles:

…Now, the above merchandise will be available at our online shop in just a day or two, and please stay tuned for more Polaroids of more of our fave Brooklynites wearing our fave Spring styles. We ♥ our customers, and we ♥ Spring. #LifelooksbetterinSpring.

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